Privacy policy

This privacy notice for My Custom Heart (“Company,” “we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at https://mycustomheart.com, or any website of ours that links to this privacy notice

  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@mycustomheart.com.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • Names

  • Email addresses

  • Phone numbers

  • Billing addresses

  • Debit/credit card numbers

  • Mailing addresses

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is stored by Shopify Payments, PayPal, and Affirm. You may find their privacy notice links here:

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, and location, as well as information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

  • Log and Usage Data. This is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services. Depending on how you interact with us, it may include your IP address, device information, browser type, and settings, and information about your activity in the Services (such as date/time stamps, pages and files viewed, and searches).

  • Device Data. We collect data about your computer, phone, tablet, or other devices you use to access the Services, which may include your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider or mobile carrier, operating system, and system configuration information.

  • Location Data. We may collect location data such as information about your device’s location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, to comply with law, and for ad performance (via Google Ads, Google Analytics, and Facebook tracking). We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.

  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve potential issues.

  • To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.

  • For marketing and promotional communications. We may process the personal information you provide to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.

  • For advertising and analytics. We use Google Ads server-side tracking, Google Analytics (also server-side), and Facebook’s native Shopify integration (which may include the Facebook Pixel) to measure conversions, understand how users engage with our site, and optimize our advertising efforts. These platforms may collect or receive information from our Services (including IP addresses, device identifiers, and browsing behavior) and use that information to provide measurement services and target ads. We do not sell your personal information; data is shared strictly to facilitate ad performance and analytics.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

  • Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

  • Service Providers. We may share your personal information with service providers (like Shopify, PayPal, Affirm, email marketing platforms, etc.) who help us provide and improve our Services, subject to contracts ensuring they only use your data for authorized purposes.

  • Advertising and Analytics Partners. We may share certain data with partners like Google and Facebook to enable advertising and measurement services. As noted above, we do not sell personal data.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We use cookies and other tracking technologies (e.g., web beacons, pixels) to collect and store your information. We also provide ways for you to opt out.

We may use cookies and similar tracking technologies to access or store information. 

Advertising and Analytics

We use Google Ads server-side tracking, Google Analytics (server-side), and Facebook’s native Shopify integration to measure conversions, understand how users engage with our site, and optimize our advertising efforts. These tools may collect or receive information from our Services (including IP addresses, device identifiers, and browsing behavior) and use that information to provide measurement services and target ads.

If you prefer not to receive targeted ads, you may opt out via:

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If this is not possible (e.g., because your personal information is stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts, no electronic transmission over the Internet or information storage technology can be guaranteed 100% secure. Therefore, we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under age 18, please contact us at support@mycustomheart.com.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

Depending on where you live, you may have certain rights under applicable data protection laws. These can include the right to:

  • Request access to your personal information

  • Request rectification or erasure

  • Restrict the processing of your personal information

  • Object to the processing of your personal information

You also have the right to opt out of marketing and promotional communications at any time by clicking on the unsubscribe link in the emails we send or by emailing us.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature. No uniform technology standard for recognizing and implementing DNT signals has been finalized, and we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

10. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date, and it will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you by prominently posting a notice of such changes or by directly sending a notification. We encourage you to review this privacy notice frequently to stay informed of how we are protecting your information.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at support@mycustomheart.com.

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your state or country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at support@mycustomheart.com.

Thank you for reading our Privacy Notice. If you have any further questions, feel free to reach out at any time.